Pushing myself to expand on a niche thanks to keyword research

My most successful lens as far as sales is concerned is Wii Draw. In November and December 2010, I was blown away by the Amazon sales I made for this product, related products and other stuff people bought as a result of visiting Amazon via the lens.

Even after the Christmas Shopping season was over, I continued to make regular sales.

But I had not thought much about related keywords recently until I checked out what new Wii Draw games would be released in time for Christmas Shopping this year. The result is a new page Wii Draw Games.

My other new lens is Cliff Richard Calendar. Cliff Richard is a British institution and I wanted to see if a lens that is targetted at manily the Britsi market would do well.

Last year Cliff had the best selling male celebrity calendar on Amazon UK – and this despite the fact that he is 71!


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